M E X I C O

S P R I N G 1 9

Shift’s SP19 season’s theme was called ENDLESS with each product/marketing drop all about the destination. We had 4 Limited Edition drops for the season with each drop offering a small limited capsule of motocross gear and apparel. For the second drop we decided on Mexico. The collection takes inspiration from Guadalajara’s historic cathedrals with gold accents, the black clothing worn during the Día de Los Muertos festival, and the red bricks that make up the city’s buildings. This was another successful drop for Shift, featured on the hugely popular blog Hypebeast..

MEXICO

SEASON: SPRING 2019

DESIGN: Gear set