U V 2 K
F A L L 2 0
The inspiration behind this collection was based around Y2K and old school video game graphics. Another big driver for this inspiration was the color story - nostalgia mixed with bright popping colors & a blending of retro futuristic design.
UV2Kâs logo was developed with a specialized trim process to execute the combined fade and 3D aspect of the Shift logo.
Product Innovation: Implementation of a brand new knee component - an engineered knit that produced more stretch, ventilation & durability than prior seasons pant. A process commonly used in footwear was adopted & formulated to improve moto wear.
