FUTURE MUSCLE

F A L L 2 0

The Shift Fall 20 Season delivers a new refined strategy in the MX space. Instead of one large seasonal offering, a series of highly curated limited capsule collections were developed creating a rhythmic pulse for the brand, with fresh attention-grabbing looks begging the question “What’s next?” 

Design Outcome:  Each capsule translates through all of Shift MX offerings, down to lifestyle & accessories. Its intent is to creatively disrupt Moto ideals with a fusion of bold graphics and color combined with technical features.