K I D I N K

DAYDREAMER TOUR

Rapper Kid Ink wanted some merch concepts for his 2019 Daydreamer Tour.  He also had a brand that he partnered with Cardi B called Rai$ed Rich. They wanted to tie in the Rai$ed Rich branding into the merch. When I learned the tour name was Daydreamer I started to think about elements that could be used to play off daydreaming. In our dreams things are not always clear so I used a mix of type skewing, warping, fading, and loose hand drawn type to signify that.  Another way we describe daydreaming is to have your head-in-the-clouds. Cloud elements were used throughout the graphics. Head-in-the-clouds, smoke clouds, cloud logos, cloud tie-dye wash, all tied together in a Virtual Reality vibe.