E C H O

J T 2 0 1 4

The Echo was all about speed. Fast. Bold. Athletic. Since the beginning, JT has been famous for logo repetition on its gear sets.  The JT logo locks into itself seamlessly and can be very powerful for on-track branding.  I wanted to have a fresh take on this classic brands’ logo style by making it repeat through the center of the torso all the way down through the front of the pant to the mid-thigh, having it dissipate out on the top and bottom.  It creates a bold and powerful statement set of gear - asymmetrical, clean, race ready.